A Complete Strategy Guide for 2025

Building a Strong Foundation

1. Understanding the Value You Bring
Before diving into negotiations, paint a clear picture of what you offer. Brand strength is a crucial factor - if your brand is a household name, this recognition should be highlighted. Consumer loyalty is another key element - if customers repeatedly choose your products, this demonstrates your reliability. Product uniqueness is equally important - if you have something everybody wants, emphasize the reasons your products stand out. Understanding these elements helps present your business as a valuable partner to these platforms.

2. Know the Platform Priorities
Not all platforms wear the same hat. Quick commerce platforms prioritize speed as their lifeline, valuing availability and fast delivery. Modern trade platforms thrive on consistency and margin stability. Understanding what each platform seeks allows for better preparation.

Crafting Core Negotiation Strategies

1. Marketing Alliances
Marketing isn't just about shouting loudest—it's about smart alliances. Collaborate on promotions by aligning your promotional activities with platform events for a win-win situation. Consider platform-specific launches by introducing exciting products exclusively to a platform to excite the audience and drive traffic.

2. Unique Product Offerings
Give platforms something to talk about. Create exclusive product bundles curated specially for them. Offer special pack sizes to cater to different needs and increase appeal.

Sealing the Deal with Advanced Tactics

1. Margin Talks
Discussing margins doesn't have to be a hard bargain. Consider offering performance-based discounts tied to sales volumes, creating an incentive for platforms to push your products. Be flexible with margins during new product launches, easing your entry into the market.

2. Exclusivity Agreements
Balance exclusivity while maintaining control. Offer new products exclusively for a short span to create buzz without long-term commitments. Consider creating special variants to enhance allure and drive unique sales.

Fostering Long-Term Partnerships

Relationships go beyond transactions and require investment in nurturing them. Maintain regular check-ins through open communication with official meets to discuss progress and strategies. Engage in joint planning by strategizing together on annual plans to ensure alignment.

Conclusion

Escalating success in the FMCG realm hinges on how well you harness the power of quick commerce platforms. By putting forward a compelling brand story, capitalizing on unique offerings, and maintaining a proactive approach in relationship management, opportunities for growth are limitless. Remember, solid negotiation isn't just about the immediate gains but setting the stage for scalable growth.